Morgan

Morgan is a British brand of automobiles best known for not redesigning its automobiles from the 1930s all the way until the turn of the millennium. Initially this was because automotive design was halted in Europe in the forties due to World War II, but Morgan developed a tradition of building its cars the same for decades. In 2002 they finally introduced a new car, the Aero 8. The model was criticized for having "melted" headlights and for looking too much like a BMW. The Aero 8 was eventually redesigned.

Motorsport
Morgan competed in motorsport for decades until its fellow European brands began redesigning their cars, after which it withdrew to focus on preserving their tradition. When the Aero 8 was introduced, it was entered in the 24 Hours of Le Mans and the American Le Mans Series.